PROMOTION & PUBLICITY
A strong Media Planning & Promotional Strategy has been lined up to ensure the success of the event and include the following:
* Printed Invitation to Exhibits Only
* On-LIne Invitation to Exhibits Only
* Ads in Specialized Magazines
* Ads in Radio and Newspaper
* Press Conference
* Interviews
* On-Line Promotion in different Websites
* Printed Posters 0.42 x 0.60 Mt
* Led Banner in front of Centro de Exposiciones Jockey, 40 x 6 Mts
* Illuminated Panoramic Mural at the Entrance to the Fair, 11 x 4 Meters
* Social Networks